What is Baby Boomers Radio?

Baby Boomers Radio (BBR) is a monthly audio magazine designed for seniors looking for wholesome entertainment, valuable information, and a connection to the world. BBR is comprised of a collection of quality audio podcasts that cover an ever-growing number of topics – all relevant to the Baby Boomer generation. In fact, BBR content presented by baby boomers for baby boomers.

What happened to It’s Just Wallpaper?

Actually, nothing! It’s Just Wallpaper is joining forces with Baby Boomers Radio to bring more information to Boomers and Seniors. Like a magazine, Baby Boomers Radio has different columnists who present information on different topics…Baby Boomers Radio is no different. Tom will continue bringing his over 40 years of expertise to the assisted living decision we all have to make.

Why Baby Boomers Radio

As the baby boomer generation shrinks, the American marketplace is losing interest in catering to their needs. BBR is filling the gap in providing quality, wholesome entertainment and information just for Boomers. From story-tellers and historians to gardeners and chefs, BBR provides the content Boomers want, when they want it…whenever that is!

Who is the target audience?

Grandma and papa, the little old lady down the street, the couple celebrating 50 years of marriage, the senior Baby Boomers, of course! BBR caters to adults anywhere in age from their late 50s and up! These folks are engaged in the world around them and have a thirst for knowledge and entertainment. They are also the wealthiest, most active, and have the most disposable income for food, apparel, and retirement programs. They’re not ready to stop learning or stop enjoying life. Our listeners are the people who have helped build America and have reached the age where they prefer wholesome and helpful programming that celebrates Baby Boomer status!

Are you interested in getting involved?

Do you have a program/column idea, are you a great story teller? Baby Boomers Radio Wants You! No recording equipment is required! We can record you content over the phone or you can record it on your cell phone and email in for me to edit. Call Ed Bejarana in the office during normal business hours (208) 209-7170 or email hello@babyboomersradio.com and let’s start a conversation.